top of page

About geli.

Welcome to Geli, the 2025 cosmetic brand that is redefining lip care. Founded by girls, for the girls, our mission is clear: to introduce revolutionary products to the market while taking a stand against consumerism in cosmetics. At Geli, we are dedicated to delivering multi-functional products that prioritize longevity, versatility, and sustainability.

Our passion lies in creating beauty essentials that go beyond the ordinary. With a focus on developing innovative formulations, Geli products are designed to provide long-lasting hydration, richly pigmented color, and shades that cater to every individual. Our goal is to establish Geli as the go-to brand for the IT girl's essential lip care, offering a range of products that not only enhance natural beauty but also empower the modern woman.

Join us on our journey as we strive to challenge the status quo, inspire confidence, and revolutionize the beauty industry, one lip care product at a time.

Welcome to Geli - Where Empowerment Meets Innovation.

single-smear-lipstick-lip-gloss-260nw-18
Photoroom_20250131_120158.JPG
Photoroom_20250131_120128.JPG

Why geli? 

Geli Cosmetics is more than just a beauty brand; it is a statement of personal care and empowerment. Our products are crafted to be the staple piece in your makeup routine, not only enhancing the natural beauty of your lips but also providing essential care and hydration. Whether you're flaunting a bold lip colour or opting for a subtle glossy finish, Geli ensures that your lips are nourished and moisturised

Geli Vision

At Geli Cosmetics, we envision a world where lip care transcends beyond mere beauty; it is a blend of innovation, nourishment, and self-expression. Our vision is to redefine the beauty industry by introducing a range of moisturized tint glosses that not only elevate your look but also nourish and care for your lips. We aim to inspire confidence, enhance natural beauty, and empower individuals to embrace their uniqueness with products that are luxurious, versatile, and sustainable. With Geli, we strive to revolutionize lip care and set a new standard for beauty that celebrates individuality and self-care.

IMG_4214.PNG
bottom of page